• Name: William Hill
  • URL: sports.williamhill.com/bet/en-gb


William Hill sits atop the pillars of the United Kingdom’s sports betting industry. It is one of the industry’s cornerstones that helped popularize online golf betting. William Hill’s presence in covering major Golf championships has made it really popular among punters.

Among the major Golf championships that William Hill covers are the PGA Tour, the European Tour, and the World Golf Championships. William Hill’s comprehensive coverage of these world Golf championships plus their offering of weekly podcasts where they provide market-beating odds for a span of time make them a really credible bookmaker in the golf betting industry.

Welcome Bonus & Promotions

William Hill offers £30 in free bets when you stake £10 if you use the code C30 upon signing up. This matches what Ladbrokes offers in their Sportsbook free bet offer. It’s plain, simple, and straightforward while being one of the strongest account opening offers available. William Hill also has over £250 bonuses and free bets on offer for any new player across their wide range of digital products.

Here are all the offers for a new customer – you should be 18+ to bet and terms & conditions will apply:

  • Bingo – no promo code required and you will get £40 bonus as new player
  • Poker – no promo code required and you will get £75 bonus as gift bag
  • Vegas – no promo code required and you will get £20 risk-free bonus
  • Sports – C30 promo code should be applied and you will get £20 bonus, risk- and bet-free

William Hill’s maximum golf payout of £500,000 makes it an outstanding place to bet for high-roller punters who prefer heavier stakes. At the same time, it’s also a great choice for the masses of regular weekly punters who normally play the win.

Their In-Play betting is also one of the most exciting parts of William Hill. You will be able to bet In-Play on the different tours William Hill covers, such as the Majors, PGA and European tours, and WGCs.

Golf Coverage & Odds

William Hill is known for its great selection of markets and covering major events. From the globally popular PGA tour as well as the European tour to the major Golf championship events —such as the World Golf Championships and the Open Championships—William Hill has a comprehensive array of tour events to bet into.

Most bookmakers favour William Hill’s competitive odds because it offers a massive boost both if you are backing a fast starter or taking the risk of letting the selection’s price go down after a slow start. That’s because William Hill offers 5 places a couple of hours on both ways into Day 1.

The only thing that makes William Hill a slight disadvantage, but ultimately depending on what perspective you’re looking at, is that it doesn’t really market lead on price compared to its competitors. This has been William Hill’s rule of thumb. They don’t play head-to-head into Coral’s aggressiveness in this area.

Golf Deposit & Withdrawal Methods – a short section with the common payment methods supported, plus minimums/maximums and payment times.

William Hill’s deposit methods include Visa, MasterCard, Maestro, Delta, PayPal, Western Union and more. On top of that, it accepts the following currencies: British Sterling, US Dollars, Australian Dollars, Japan Yen, etc. The maximum payout is £250,000 on standard events and £500,000 on major events.

User Experience

The site is your common and average betting site – a scroll page that is divided into different horizontal columns, and the center section enumerates all live players and tournaments that you can bet. You also have an option to bet In-Play. The header has a whole lot of different menus that you can navigate. There are different betting platforms or games that you can easily navigate.

Overall, it’s not an amazing site but it works functionally. William Hill’s site is straightforward while trying hard to be simple and relevant. It still maintains to be functional and easy to use.

Mobile App

William Hill’s mobile iOS app is surprisingly great and easy to use. It’s a powerful app that looks much better than their site. Perhaps, this is attributed to its design that lets you easily navigate through the whole app with less clutter and less cumbersome functions. This lets you bet effortlessly on your iPhone or iPad tablet.

Security & Trust

With its long history and a tradition of high security, William Hill comfortably boasts a great procedure for ensuring that their punters are highly secured. They have integrated a complex encryption system to ensure that their betting system is far from any potential security risks.


William Hill is a great place to bet, whether you are a heavy stake punter or a regular punter who prefers to bet on every win. It covers a comprehensive list of tours from popular world tour events to tier-2 events. The only disadvantage with William Hill is its low lead on price compared to its competitors, who have started to become more aggressive on their price activity. Nonetheless, William Hill doesn’t get left behind in terms of the more important aspects. On a scale of 1 to 10 with 10 being the highest, William Hill sits at an 8/10 rating.

William Hill - by , February 06, 2018
5 / 5stars
One of the most trusted high street bookies.